World’s Most Engaging Boxers

Top 10 Boxers by Instagram Engagement Rate

Who are the most likable boxers in the world? We can easily find which boxers have the biggest social media following. But how devoted are their followers? It’s easy to gain a bunch of followers after a PR stunt, but the real challenge lies in nurturing a lasting connection. It demands daily emotional investment and unwavering dedication to keep fans not just following but actively and passionately engaged over time.

As we explore the Instagram profiles of renowned boxers gearing up for monumental clashes, such as Oleksandr Usyk and Tyson Fury, it becomes clear that follower counts are only part of the story. The engagement rate, reflecting the depth of connection with the audience, emerges as a pivotal factor in measuring the digital influence of these fighters. Let’s unravel the numbers and dynamics shaping the online persona of some of the biggest names in boxing!

1. Oleksandr Usyk

Instagram Followers: 1.9 million
Instagram Engagement: 7.28%
Net Worth: $50 million

Widely regarded as one of the greatest Ukrainian boxers of all time, as well as one of the best cruiserweights of all time, Oleksandr Usyk has held multiple world titles in several weight classes, including two Olympic gold medals.

His upcoming fight with Tyson Fury is one of boxing’s most anticipated events in recent memory, and that really shows in Usyk’s Instagram following. With 1.9 million followers, he ranks in the upper echelons for professional boxers, but what’s really impressive is his engagement.

Sitting at 7.28%, Usyk’s Instagram engagement rate is far above the Instagram median of 1.47%, and way above all the other fighters on this list. It’s significantly higher than that of his upcoming opponent – Tyson Fury – whose engagement rate is only 2.31%. Although it should be noted that Fury definitely has him beat in total number of followers, with his 6.8 million Instagram fans.

2. Manny Pacquiao

Instagram Followers: 7.9 million
Instagram Engagement: 4.94%
Net Worth: $220 million

Hailing from the Philippines, Manny Pacquiao is one of the greatest professional boxers of all time. He’s won twelve major world titles, and he’s the only boxer in history who’s won major titles in eight different weight classes. He even served as a senator of the Philippines from 2016 to 2022.

With such an illustrious career, it’s no wonder that he’s the second-richest boxer in the world, with net worth of $220 million.

His Instagram profile boasts 7.9 million followers – a very impressive number, indeed. When it comes to his engagement rate, it sits at 4.94% – way above the Instagram average of 1.47%.

Naturally, his following includes many Filipinos who are undoubtedly very proud of Pacquiao’s achievements, and from the fact that he’s one of the most famous and recognizable Filipinos in the world.

3. Ryan Garcia

Instagram Followers: 10.3 million
Instagram Engagement: 3.86%
Net Worth: $20 million

Boasting a rich Mexican heritage, Ryan Garcia started his professional career in 2016, and he has a very impressive record – 24 wins, 20 of which by knockout, and only 1 loss. This is probably why he’s so popular on social media – he’s got an Instagram following of 10.3 million, and combined with his controversial personality, that following has only continued to grow. 

In terms of engagement, he sits at 3.86% which is way above average for a following of this size.

4. Canelo Alvarez

Instagram Followers: 16.7 million
Instagram Engagement: 3.64%
Net Worth: $250 million

Santos Saúl Álvarez Barragán, better known as Canelo, is a multiple world champion in several weight classes and is the first and – so far – only boxer to become an undisputed middleweight champion.

With a net worth of $250 million, he ranks the third-richest boxer in the world. He also ranks second when it comes to Instagram followers, clocking in at 16.7 million. His engagement rate is 3.64%, which – just like Ryan Garcia – is way above average for a following of this size.

This could be due to the fact that he’s one of the most successful Mexican boxers ever, and his following reflects how proud his countrymen are of his achievements. And they definitely should be – Canelo is an exceptional fighter with an admirable work ethic.

5. Gennadiy Golovkin

Instagram Followers: 4.9 million
Instagram Engagement: 3.04%
Net Worth: $30 million

Born in Kazakhstan, Golovkin has multiple world titles to his name. The Ring ranked him as the best boxer pound for pound from September 2017 to 2018. With 45 fights throughout his career, he’s only lost twice, and 37 of his wins were by knockout.

In terms of social media presence, he’s doing quite well – sitting at 4.9 million Instagram followers and a 3.04% engagement rate – about the same level as Canelo and Garcia.

In addition to his masterful boxing style, his following is also enhanced by his many countrymen who are proud to be represented by such a formidable fighter.

6. Amir Khan

Instagram Followers: 1.5 million
Instagram Engagement:2.45%
Net Worth: $40 million

The first British boxer on our list, Amur Khan was a very accomplished boxer, fighting between 2005 and 2022, gaining 34 wins and 6 losses. He held multiple world titles and was one of the youngest British world champions when he won the WBA title at age 22.

Today, he has a very respectable Instagram following of 1.5 million, no doubt boosted by the charity work he does with his foundation. With an above-average engagement rate of 2.45%, he sits at number 6 on our list – a very respectable showing.

7. Deontay Wilder

Instagram Followers: 2.7 million
Instagram Engagement: 2.40%
Net Worth: $30 million

Heavyweight champion Deontay Wilder, a.k.a. The Bronze Bomber, is one of the heaviest punchers in boxing, with 43 wins to his name, 42 of which were by knockout. He holds the record for the highest knockout-to-win percentage in heavyweight history, at 97.67%, with 20 knockouts in the first round.

His Instagram following sits at 2.7 million, with a 2.40% engagement rate – just a hair lower than Amir Khan’s 2.45%. Overall, a really good result for one of boxing’s finest.

8. Tyson Fury

Instagram Followers: 6.8 million
Instagram Engagement: 2.31%
Net Worth: $65 million

Tyson Fury is one of the most accomplished active boxers today. Famous for his adaptive boxing style, Fury has held multiple world titles and he’s defeated many other world-class boxers, including Deontay Wilder, Wladimir Klitschko, and Dillian White, among many others.

He’s due to fight Oleksandr Usyk soon in what is one of the most anticipated fights in recent boxing history.

With that kind of hype around him, it’s no wonder that Fury has 6.8 million followers on Instagram. But why is he so low on our list? Because his engagement rate sits at only 2.31%!

While this is higher than Instagram’s median of 1.47%, it still much lower the other fighters on this list, and certainly way below Usyk’s 7.28%. We’ll have to wait and see if their upcoming is going to change this!

9. Andy Ruiz Jr.

Instagram Followers: 1.8 million
Instagram Engagement: 2.01%
Net Worth: $10 million

Andy Ruiz was the first American boxer of Mexican descent to win a world heavyweight championship, winning multiple titles throughout his career and beating the likes of Anthony Joshua, Ray Ostin, Luis Ortiz, and many others.

He’s got 1.8 million Instagram followers, and a 2.01% engagement rate. While he’s near the bottom of our list, his result is definitely above the median for Instagram, and the size of his following is definitely nothing to sneeze at!

10. Anthony Joshua

Instagram Followers: 16.1 million
Instagram Engagement: 1.98%
Net Worth: $80 million

One of Britain’s most beloved boxers, with 27 wins and 3 losses, Anthony Joshua has had an amazing career. He’s defeated the likes of Wladimir Klitschko, Joseph Parker, and Charles Martin, his fights always generates a lot of buzz.

This is probably why he has over 16 million Instagram followers – a truly impressive number! What’s far less impressive, though, is his engagement rate – sitting at 1.98%, it’s one of the lowest on our list. However, we should bear in mind that this is still above the Instagram median, and above the median for profiles of this size.

Honourable Mentions

11. Mike Tyson

Instagram Followers: 23.9 million
Instagram Engagement: 1.74%
Net Worth: $10 million

Along with Muhammad Ali, Mike Tyson is undoubtedly the greatest and most recognizable boxers in the history of the sport. He’s one of the fighters who elevated boxing into the mainstream, and it’s thanks to him that boxing is as popular as it is today.

Even though he hasn’t fought profesionally since 2005, his fanbase is enormous, as we can see from his 23.9 million Instagram followers. 

His engagement rate sits at 1.74% – slightly higher than the Instagram median, and above the median for profiles of this size. Overall, it’s a very good showing for one of the biggest names in boxing.

12. Floyd Mayweather Jr.

Instagram Followers: 29.6 million
Instagram Engagement: 0.34%
Net Worth: $400 million

Floyd Mayweather is by far the richest boxer of all time, with a net worth of over $400 million. His recent fight with Conor McGregor – one of the richest MMA fighters ever – was viewed by millions of people in 2017, and it earned Mayweather $300 million. 

Over the course of his career, he’s earned over $1 billion, a feat matched only by the likes of Michael Jordan, Tiger Woods and Michael Schumacher.

So, it’s not surprising that he also has the biggest Instagram following of any other fighter on this list, with a whopping 29.6 million followers. This has definitely been helped by Mayweather’s frequent PR stunts, such as his fight with famous YouTuber Logan Paul in 2021, which generated a lot of media attention.

However, in terms of engagement rate, Mayweather’s Instagram profile only gets a 0.34% engagement rate, way below the average Instagram median of 1.47%, and definitely the lowest of any other fighter on this list.

This means that most of his followers probably followed him during the media buzz around some of his recent fights, and they haven’t followed him all that closely since then.

So while Mayweather may be top dog in other metrics, his fans aren’t nearly as active as the fans of the other fighters on this list!